Derma cosmetic brand ‘Dr. Oracle’ has begun to expand its popularity through K-dramas.

Derma cosmetic brand ‘Dr. Oracle’ has begun to expand its popularity through K-dramas.

Dr.Oracle was launched in 2006 by the collaboration of over 40 dermatologists led by dermatologist Ro Young Woo at Oracle Dermatology.

As a Dermacosmetic brand that integrates the know-how of specialists closely related to dermatology into the cosmetics used by consumers, it is increasing its global value with over 100 branches domestically and internationally.

In particular, among Dr. Oracle's beauty items, 'Retino Tightening Vitamin A Retinol Ampoule' was recognized for its product quality by taking first place at the 2023 Beauty Platform Hwahae Awards.

Recently, thanks to the expansion of K-culture such as dramas and music, K-beauty products are receiving a lot of love from around the world, and ‘Dr. Oracle’ has increased its credibility as a cost-effective brand. With the rise in popularity of K-drama, the company is actively sponsoring dramas starting in the second half of 2023 to expose the brand in the works.

In addition to the KBS2 daily drama ‘Elegant Empire’, which first aired in August, and the recently concluded drama ‘The Real Thing Has Appeared’, it consistently appeared on the cast members’ dressing tables.

Dr. Oracle's skincare products are expected to attract viewers' attention as KBS2's weekend drama 'Hyosim, Each Life', which premiered on September 16th, and 'Ruddy Family', which premiered on the 18th, also sponsored Dr. Oracle's skincare products. ‘Hyoshim’s Life, Each Life’ began its popularity as Hyosim, who sacrificed her life for her family, was cast as the male and female leads, and Uee and Ha-jun, who were cast as the male and female leads.

Dr. Oracle said, “As we targeted overseas markets, we realized that the brand’s popularity began in Korea,” and added, “We will create positive brand synergy by collaborating with excellent content produced domestically.”

Source: Star Daily News (http://www.stardailynews.co.kr)

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